Archive for the 'Contextual Advertising' Category

Contextual Coupon Advertising?

Friday, September 30th, 2005

Threadwatch has spotted this announcement by Coupons Inc which intends to offer their coupons in a contextual placement program starting this week.
Contextual placement involves scanning host Web pages for keywords, and linking them to related content. While several online networks offer contextual ad placements, most notably Google’s AdSense, Concordance is the first such execution designed […]

Adsense Now has 200 Channels

Monday, August 22nd, 2005

After advertisers calling Google over and over to raise the amount of Adsense channels allowed per advertiser, they announced today that Adsense now supports 200 channels.
If you weren’t sure how you were going to track the performance of all of your new pages, your worries are over! We’ve increased the number of AdSense channels […]

Section Targeting, for ‘Optimizing’ Your Content Pages

Monday, August 22nd, 2005

With the beta release of YPN! and in an attempt to “keep up with the emerging competition” Google has added an interesting new feature to Adsense called Section Targeting, as reviewed by Jansense:
Section targeting allows you to essentially declare certain parts of the on-page content as off-limits to the mediapartners bot, effectively allowing you to […]

First Reports About ASK’s New Sponsored Listings

Monday, August 22nd, 2005

In the past week since launching their new sponsored listings I’ve seen many forum posts inquiring about results, and any experience with that program, however, today I noticed some people posting about their experience in the past week:
I have been live since monday as well, and I am quite happy with the results. It […]

Google’s New Inside Adsense Blog Launched

Monday, August 15th, 2005

Google has just launched Inside Adsense Blog which is going to be, according to their first post, the Adsense equivalent to their Inside Adwords Blog.
Google is still a pretty small place, so when we heard that our AdWords friends had put together an Inside AdWords blog, it got our competitive juices flowing! It also made […]