Threadwatch has spotted this announcement by Coupons Inc which intends to offer their coupons in a contextual placement program starting this week.

Contextual placement involves scanning host Web pages for keywords, and linking them to related content. While several online networks offer contextual ad placements, most notably Google’s AdSense, Concordance is the first such execution designed specifically to deliver coupons and promotions. Instead of trying to distract the consumer, Concordance links to offers on relevant products when the consumer is most likely to want them. For instance, Concordance will scan an article on children’s nutrition with a section on healthy cereal, and create links to consumer-printed coupons for whole-grain and trans-fat free cereals. Consumers can then print the coupons and redeem them at local retailers. Offers delivered via Concordance utilize Coupons, Inc.’s time-tested technology and services, including secure coupons, consumer registration, viral marketing, and consumer affairs options.

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