Section Targeting, for ‘Optimizing’ Your Content Pages
By admin | Related entries in Contextual AdvertisingWith the beta release of YPN! and in an attempt to “keep up with the emerging competition” Google has added an interesting new feature to Adsense called Section Targeting, as reviewed by Jansense:
Section targeting allows you to essentially declare certain parts of the on-page content as off-limits to the mediapartners bot, effectively allowing you to target the mediabot with only the content you want it to. This will also allow you to set certain sections on a page - such as navigational menus and header/footer areas - as not being considered for ad targeting by the bot.
Setting it up is done by adding “comment tags” to your html code in the following manner:
The HTML tags to emphasize a page section take the following format:
<!– google_ad_section_start –>
<!– google_ad_section_end –>
You can also designate sections you’d like to have ignored by adding a (weight=ignore)
to the starting tag:<!– google_ad_section_start(weight=ignore) –>
With these tags added to your HTML code, your final code may look like the following:
<html><head><title>Section targeting</title></head>
<body>
<!– google_ad_section_start –>
This is the text of your web page. Most of your content resides here.
<!– google_ad_section_end –>
</body>
</html>
They also took into consideration the notion that this feature may be used for spam and state that tags can only be used to “emphasize or downplay” various parts of the page, so it seems that other parts of the page are taken into account to check for further relevancy.
I am still working on setting up the different channels on my different blogs to work with my templates, but as soon as I am done with all setups I think this feature can add a great deal to content sites.
This entry was posted on Monday, August 22nd, 2005 and is filed under Contextual Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
August 22nd, 2005 at 9:11 pm
תויות “הערה” לכיוונון של מודעות אדסנס
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