Aaron, of SEOBook, has a great interview with Matt Cutts, of Google. The interview goed into several different subjects, and makes a great read.

Q: What are the biggest SEO related changes you can forecast for the upcoming year?

A: If you’re doing whitehat SEO, the same principles will apply going forward: make a great site (e.g. that provides a useful service or relevant information) and think of creative ways for people to find out about it. But spamming attempts in six months or a year from now will not be the same, just as spam attempts today are quite different from a year or 15 months ago. I think the lifetime of off-topic spam in search engines will continue to drop.

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