In an effort to build an ‘Search Engine Friendly’ sites, some people believe that you’ll need to build it W3C complient. This way se’s can interpert the HTML code easily and give your site a higher priority over non complient sites.
This issue is brought up in this High Rankings post where reddevil asks for suggestions on how to use image bullets, but yet keep the site complient, and on the other hand not spam the engines.

The answer he got was relatively simple:

It won’t affect your SERPs, but you could just put alt=”" in there if they’re just bullets. In fact, you could set that image to be used in your <li>s, and then you’ll have even less code, because you won’t have to call the image, and even the W3C won’t expect an alt attribute on it.

As mentioned this coule be achieved through CSS in the following manner:
li {
list-style-image: url('/images/bullet.gif');
}

And then just indert bulleted content into a list:

<li>some text</li>


The post then goes into the importance of validating your code as a whole and supplies some really good insights.

This entry was posted on Monday, September 12th, 2005 and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.