A new web-based mail service has been introduced by Yahoo! yesterday. The interface is a product of Yahoo’s acquisition of Oddpost last July and seems to go long beyond anything we’ve experienced so far with similar services.

The main idea is make the experience as client-like as possible while reducing the refresh time and apparently they are doing a great job at it.

Charlene Li, has a detailed review of the new service (which is currently on an invite only basis).

Overall, I think the Yahoo! Mail experience is excellent and will prove to be popular for people who already use Outlook. But Yahoo!’s strategy isn’t necessarily focused on stealing share from Google or its more formidable email competitor, Hotmail. Rather, I believe it’s to strengthen the loyalty of its existing users, and to encourage them to use Yahoo! Mail on a more regular, consistent basis.

Yahoo! mail has over 62 million users, and this sounds like it may earn them a few more over time. We’ll see now, how long before it goes out of beta and into the public.

This entry was posted on Wednesday, September 14th, 2005 and is filed under Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.